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What are the opportunities and threats of digital printing?
Visit:446 Date:2018-06-12
Digital graphic printing is no longer a profitable industry. Intense competition and threats from other industries have made the industry more and more dangerous. Digital Graphic Enterprises finds its own development path under complex market changes. It is worth pondering.  

According to digital graphic printing SWOT analysis, digital graphic and text printing will be threatened in the future by new concepts such as ebook, tablet, and paperless office.  

Digital graphic printing, a brand-new industry, not only expands market share, provides one-stop service, but also achieves high profitability. Future print suppliers can gain considerable profits here. For this emerging industry, we made the following analysis of its SWOT.  

The advantages of digital graphic printing: The digital graphic printing process is simple, shortens the entire production cycle, and allows the text to be constantly modified during the printing process. Digital photo printing in this area reflects instantness, flexibility and effectiveness. For example, Shenzhen Express Printing Co., Ltd. has created a brand-new e-commerce business model based on the traditional fast printing and imaging industry. It is an Internet-based fast printing industry e-commerce solution that solves the need for customers to design in real time without having to visit the storefront. , Orders, is a platform for communication between fast printing shops and guests. In addition, digital graphic printing does not require inventory, reduces waste, and saves relative costs, including equipment costs, labor costs, and so on. We must give full play to the internal advantages of enterprises and use external opportunities to create conditions for the development of enterprises.  

Digital photo printing opportunities: How digital printing uses its own advantages to take a differentiated competitive model and open up new blue oceans. The following points are available for reference:  

First, variable data printing increases its own added value. With the expansion of the direct mail market, variable data printing has become a cash cow for digital graphic printing.  

Second, off-site network printing creates and implements personalized marketing campaigns, expands business, and increases business opportunities.  

Third, the digital photocopying and printing of low-price competitive copy documents will be transformed into high-end high-end art reproductions to achieve differentiated competition. Finally, the digital photo printing service was expanded from the service that was originally intended for commercial users to the general public, and the target customer group was expanded.  

Threats to Digital Graphic Printing: Digital Graphic Printing will be threatened in the future by new concepts such as ebook, tablet, and paperless office; the entire digital graphic printing market is still undergoing technological development and has not yet stabilized and improved; Relevant laws and regulations lag behind. There is a shortage of talented people in the industry and blindly following the trend is more serious. We must take advantage of our business to reduce external threats.  

In the next few years, the entire digital graphic printing industry will enter a new stage of development. In this stage of development, digital graphic printing is no longer a profitable industry, and domestic digital graphic printing companies have also experienced intense competition. Competition, survival of the fittest became a synonym for competition. Whether it is a company that is ready to enter the digital graphic printing industry or an enterprise that is already a digital graphic printing industry, everyone will no longer blindly pursue high-end equipment. Based on their own on-demand printing and their own market positioning, they will choose to apply Equipment, applicable application solutions. It is the best for yourself.

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E-mail:
angela@charmprinting.com 
E-mail:
taylor@charmpackaging.com
E-mail:
angelina@charmprinting.com

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