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China's printing industry towards intelligent development
Visit:362 Date:2018-06-12
Darwin proposed biological evolution as the core of natural selection. Evolution is to better adapt to the living environment. "Evolution" actually applies to Chinese printing machinery. In the face of a globally integrated market economy, rapidly changing information on printing needs, and the dynamics of the ever-changing printing market, it is imperative that China's printing machinery “evolve”.

No.1 Chinese printing market

In order for Chinese printing machinery to evolve, we must first understand the direction of market selection. Therefore, it has become a compulsory course for the Chinese printing market.

At present, China's printing machinery faces multiple layers of pressure:

First, most of China's printing machinery is concentrated in the competition of low-end equipment, while the product share of high-end market has been invaded by foreign products. In recent years, due to the global economic downturn, the Chinese market’s overwhelming market charm has caused foreign companies to attack.

Second, in the information age, coupled with the increasing demand for personalized, diverse, and flexible printing, the digital printing market continues to expand and market share has increased year by year. However, digital printing in China is not optimistic. China's digital printing, which is exactly the same as the status quo of the middle and high-end printers' “flood and water inflows to outsiders”, has become a major “suffer” for Chinese printers.

Third, the whole society has set off a wave of green printing, low-carbon printing, and building a conservation-minded society. Printing machinery and equipment manufacturing industry also began to blow green wind.

Evolution does not only survive the fittest

Market rules determine the cruel test of the survival of the fittest. In the fierce market competition, China's printing machinery manufacturing industry is like sailing against the water. Therefore, the evolution and upgrading of China's printing machinery is the only way.

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