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Only five steps to optimize label printing design
Visit:241 Date:2018-06-12
Step One: Identify the type of tag
Labels come in a variety of forms, but they can also be used in a variety of ways. Different forms of presentation can achieve different functions.
A multi-page book label can represent the “story” behind the brand, instead of such a label on an over-the-counter (OTC) bottle, it can bring together a variety of product information and regulatory information to present the main information in an orderly manner. Transparent pressure-sensitive labels can conform to the shape of the package, creating a "no-label" smooth package. Due to the lower profitability of commodities, many commodity manufacturers increasingly favor cost-effective pressure-sensitive resealing labels. For example, stick it on reusable pasta and potato chips bags. Smart tags embed RFID tags in tag materials, enabling logistics management, logistics environment monitoring, and traceability. Today, the introduction of new label materials and inks makes labels as environmentally friendly as the rest of the package.
Step 2: Assess the sales cycle of the product and the marketing role of the label
From coffee to personal care products, various short-term FMCG products are favored by consumers. These products are very fast on the shelves, and consumers can find unexpected new “treasures” each time they enter the store. An effective labeling strategy can minimize the cost of fast-selling strategies. For example, in coffee packaging, new batches of products need only change the graphic elements on the label, and the rest of the packaging can remain unchanged. Headquartered in Seattle, Made in Washington Stores is taking this approach when it updates its Roasted in Seattle variety. Each time a new variety is used, a three-layer aluminum-plastic composite bag is still used. The new-flavored roasted coffee only changes the pressure-sensitive label pattern on the packaging bag, and is printed in black plus two spot colors. In the recent holiday season, this label reflecting the characteristics of the new product has brought about a surge in sales.
Step 3: Understand the customer's visual focus
In today's society, retail product differentiation is more important than ever before, and labeling is one of the most effective solutions for differentiated product packaging. In 2010, a survey by the American Marketing Association showed that only 8% of consumers purchased products for advertising, while 35% of consumers purchased the product for packaging. In the same year, a packaging study by AC Nielsen found that the use of shrink sleeves shaped bottles can cause consumers to have a strong emotional resonance, which led to product trials and sales. In addition, there are also some brand market research also confirmed that the use of pressure-sensitive shrink labels is very effective to enhance consumer interest, because it allows consumers to clearly see through the blanks of the labels and clear transparent packaging containers The product inside. As packaging sizes shrink, more and more merchants tend to book labels in order to show consumers more product information. Therefore, as a designer, you need to understand what consumers and their concerns are.
Step 4: Defining the Display Effect Required for Marketing
To develop good labels or packaging, first of all, it is important to identify an important issue: From a material point of view, how can packaging achieve good marketing results?
For labels, the above questions cover all aspects of the packaging, from the visibility of the packaging (under different lighting conditions of the store, the display of the label), to the right ink with the right ink, and then to the selection The most appropriate material, taking into account the surface properties and contours of the packaging.
Pressure-sensitive labels are popular for their flexibility of use. About 46% of consumer product manufacturers in North America use pressure-sensitive labels on their packaging. Many of these products can also use this label more effectively to reduce operating costs and increase productivity while giving the brand the desired visual impact. Force to increase sales.
In addition, the shrink sleeve label of the entire parcel packaging container is rapidly becoming the first choice for brand marketing. The label formed a 360-degree advertisement on the package, which was colorful and not easily tampered with. However, in order to achieve the best packaging effect, it is necessary to grasp the effect of film shrinkage on the design of the label, and the shrinkage properties of the selected shrink film. A common mistake that many label printing companies make is a lack of adequate understanding of the shrinkage range of various shrink films. On deformed bottles with large variations in curvature, an unsuitable shrink film may cause tearing and distortion of the label pattern, greatly reducing the visual effect of the label.
The shrink sleeve label is a very "live" label that can make the packaging container much different from its original appearance. Shrink sleeves change shape sharply after heating to conform to the shape of the package. In the process, the text and graphics on the shrink sleeve mark will produce complex changes in the vertical and horizontal directions. The designer asks the printing company about the shrinkage and limitations of the selected shrink film. Please also consult with the designer to modify or "tweak" the graphics to preview the effect of shrinking the shrink sleeve label on the packaging container on the computer.
Step 5: Choose the printing method Offset offset printing is the most common printing technology, common packaging and printing technologies are flexo and gravure printing, and the use of packaging and label digital printing is still low, but according to estimates by Pira International, its usage rate in 2014 It has tripled. Due to the increasing demand for customization of packaging and labels from brand marketing, and the increasing number of small-volume products, we need to further consider the application of digital printing for packaging and labeling because digital printing can avoid long-term inventory and meet retailers and The consumer's demand for daily updates of the store's products.
When choosing a printing method, the need for printing quality, surface properties of label materials, color requirements, production cycle, proofing accuracy, and customization needs to be considered. Before the product is delivered to the printer, the designer discusses the printing needs with the printer and consults them to prepare the appropriate materials for the chosen printing method.

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angela@charmprinting.com 
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